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The Most Majestic Espresso Experience
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The Most Majestic Espresso
Experience, this is the title of the sixteenth edition of
the Lavazza Calendar, is dedicated to important, aristocratic and
determined women, women who feel like queens: in short, all women.
It shows an enchanted and precious world in which queens surrounded
by jewellery, silk, velvet and freely roaming animals proudly reign.
Created by the talented Scottish photographer Finlay MacKay,
with art direction by the Armando Testa agency, the calendar
illustrates the pageantry of imaginary courts through an original
mix of pop and classical English schools of painting.
The six images are characterised by the
constant allusion to the world of Art Nouveau through the
reconstruction and staging of imagery in which MacKay “toys”
with evocations of the courts of France, the imperial courts of
China and even the chivalrous Middle Ages, revealing irony,
sensuality and elegance in perfect keeping with the qualities of the
famous Lavazza espresso.
Through seductive glances and sumptuous
backdrops, the calendar queens beckon us to their courts for a
majestic experience, but don’t be deceived: there are no
favourites here. Every respectable queen has her king and,
naturally, the king of the calendar is Lavazza espresso, the coffee
that reigns supreme in every image.
More iconic than ever, the sixteenth
edition of the Lavazza Calendar boasts the participation of two
famous names in international fashion: Vivienne Westwood,
who has loaned one of her creations to garb a calendar queen, and Damiani,
which has bejewelled the queens for the occasion, emphasizing the
luxury of these precious backdrops. Prudence Millinery
made the hats for the " July & August " and "
November & December " pages.
This edition of the Lavazza Calendar, probably the richest in
allusions, represents the exaltation of woman and her femininity,
viewed here as beguiling muse, priestess and goddess, ever the
sovereign queen of an exclusive and refined world ripe with a
promise: everyone can afford a majestic coffee break, a
moment of authentic luxury and sophistication, an extraordinary
sensory experience. It’s merely a matter of choosing the right
coffee, and Lavazza espresso always keeps its promise of
making us feel like kings and queens ... at least for the time it
takes to enjoy a regal coffee.
click
here to see Prudence Millinery hat on July & August
*click
here to see Prudence Millinery hat on November & December |
